The Hidden Truth of the Wagyu Industry: A Japanese Wagyu Expert Reveals the Industry’s Inside Story

With years of experience in the Wagyu industry, we aim to transparently reveal the realities that consumers should know. Despite the growing global popularity of Wagyu, various issues have surfaced in recent years.

Chapter 1: The Realities of Wagyu Distribution

• Priority Distribution to Key Clients: The highest-quality Wagyu rarely enters the general market. Instead, it is reserved for longstanding, trusted corporate clients. This makes it extremely challenging for general consumers or new restaurant entrants to access the top-grade Wagyu, even in Japan. For Vietnam, this difficulty increases manifold.
• Grading Reliability Issues: Cases of misrepresentation, such as selling A4 Wagyu as A5, are a serious concern. Some consumers unknowingly pay high prices for meat of a lower grade, due to a lack of proper verification.

Chapter 2: Issues in Vietnam

Our research in Vietnamese restaurants revealed alarming practices:

• Mislabeling cheaper cuts, such as short ribs, as premium sirloin, leading to price differences of 3-4 times.
• These deceptive practices undermine the true value of Wagyu.

Chapter 3: What Consumers Should Know

• Key Checks for Authentic Wagyu:
  • Verify Wagyu certificates with individual identification numbers and official seals.
  • Confirm import certifications, including origin labels and processing details.
• Price Fairness: Familiarize yourself with appropriate pricing for each cut and be cautious of deals that seem too good to be true.

Kizuna’s Promise

We, at Kizuna, strictly avoid unethical practices. We believe in long-term trust and authentic representation of Wagyu’s excellence. Our Wagyu:

Is offered at fair prices with stringent quality control.
For a trustworthy Wagyu experience, feel free to contact Kizuna, where we deliver premium quality at factory-direct pricing. tin cậy. Chúng tôi tự hào mang đến thịt Wagyu chất lượng hàng đầu tại Việt Nam với giá gốc từ nhà máy!

Comes with official certificates and is sourced through legitimate channels.